Product Production Art Workflow:
Product Photography
I have 4 years experience as the Art Director for Pearl Izumi to deliver product images perfect and press ready. I brought product photography in-house at Pearl Izumi to control the process every step of the way and I can handle your photography from start to finish that differentiates your photos from your competitors.
If your in the product development stage, please see my 3D modeling process to present your ideas clearly and quickly in a 3D space.
Raw File Processing
Product and non-product images alike have special processing needs. Showing your images best means doing things correctly on the front end. Processing properly maintains good detail in highlights and shadows. Presets in raw processing also can manage color so less masking is needed during final color correction.
Clipping Paths
I produced 16 dealer workbooks for Pearl Izumi and did much of the clipping and all final color myself.
Match PMS colors, TC colors or other reference colors For Print and Web?
I use a matching system that can match your product photos to your specifications (and match other products with the same color dip). I can work with Camera Raw files or existing Tiffs, jpgs, eps files, or other file formats
Color-ups/Color Changes and Masking
Color changes and masks are my specialty. I know that the product development process doesn't end when the samples arrive. I use masking techniques that allow quick accurate masks and did all product edits for Pearl Izumi and have been working with masks and composites since 2001 for clients such as Gap, Children's Place, Quiksilver, and other international brands.
Profiles and Printers
I bring my experience working with all types of printers all over the world to you. I work with printers whenever possible to get profile information and other technical requirements so that your images print their best.
Web ready files
There are a few ways to prepare images for the web. Often times I start from the cmyk press files that have been meticulously color corrected and retouched and convert back to rgb for the web. This is discussed up front and tests can be provided to best server your web needs.
Click here to download a Prepress Checklist for catching many prepress mistakes.
